{"id":1186,"date":"2026-09-18T08:31:44","date_gmt":"2026-09-18T08:31:44","guid":{"rendered":"https:\/\/first-indonesia.com\/?page_id=1186"},"modified":"2026-10-11T07:41:32","modified_gmt":"2026-10-11T07:41:32","slug":"news","status":"publish","type":"page","link":"https:\/\/first-indonesia.com\/en\/news\/","title":{"rendered":"News"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1186\" class=\"elementor elementor-1186\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-3df9fb60 e-con-full fsi-news-host fsi-news-hybrid e-flex e-con e-parent\" data-id=\"3df9fb60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<section class=\"elementor-element elementor-element-3a395edb e-con-full news-intro e-flex e-con e-child\" data-id=\"3a395edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce6fa44 e-con-full masthead e-flex e-con e-child\" data-id=\"ce6fa44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a71f07d eyebrow elementor-widget elementor-widget-heading\" data-id=\"6a71f07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">News &amp; insights<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77452e88 masthead-first elementor-widget elementor-widget-heading\" data-id=\"77452e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FIRST<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5e2d77 masthead-today elementor-widget elementor-widget-heading\" data-id=\"2c5e2d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">TODAY.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8960bc masthead-rule elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b8960bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32edc787 masthead-tagline elementor-widget elementor-widget-heading\" data-id=\"32edc787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ideas, work, and perspectives from FIRST.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bddc756 intro-copy elementor-widget elementor-widget-text-editor\" data-id=\"3bddc756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ideas, project stories, and practical perspectives from the people creating spaces, systems, exhibitions, and intellectual property across Indonesia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45229502 elementor-widget elementor-widget-shortcode\" data-id=\"45229502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav class=\"category-nav\" id=\"categories\" aria-label=\"Browse news categories\">\n\t<a href=\"https:\/\/first-indonesia.com\/en\/news\/all-stories\/\"><i aria-hidden=\"true\"><\/i>All stories<\/a>\n\t\t\t<a class=\"exhibition\" href=\"https:\/\/first-indonesia.com\/en\/category\/exhibition\/\"><i aria-hidden=\"true\"><\/i>Exhibition<\/a>\n\t\t\t<a class=\"interior\" href=\"https:\/\/first-indonesia.com\/en\/category\/interior\/\"><i aria-hidden=\"true\"><\/i>Interior<\/a>\n\t\t\t<a class=\"ip\" href=\"https:\/\/first-indonesia.com\/en\/category\/ip-business\/\"><i aria-hidden=\"true\"><\/i>IP Business<\/a>\n\t\t\t<a class=\"life\" href=\"https:\/\/first-indonesia.com\/en\/category\/life-at-first\/\"><i aria-hidden=\"true\"><\/i>Life At First<\/a>\n\t\t\t<a class=\"technology\" href=\"https:\/\/first-indonesia.com\/en\/category\/technology\/\"><i aria-hidden=\"true\"><\/i>Technology<\/a>\n\t<\/nav>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-60317ccb e-con-full hybrid-lead e-flex e-con e-child\" data-id=\"60317ccb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-241cc09d elementor-widget elementor-widget-shortcode\" data-id=\"241cc09d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><article class=\"featured-story\"><a href=\"https:\/\/first-indonesia.com\/en\/technology-exhibition-booth-planning-dti\/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18071788394470922-8.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Red-and-white technology booth with overhead signage, screens and visitors at the open front\" loading=\"eager\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18071788394470922-8.jpg 1080w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18071788394470922-8-240x300.jpg 240w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18071788394470922-8-819x1024.jpg 819w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18071788394470922-8-768x960.jpg 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18071788394470922-8-10x12.jpg 10w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><div class=\"featured-overlay\"><\/div><div class=\"featured-copy\"><div class=\"story-tags\"><span class=\"tag exhibition\">Exhibition<\/span><\/div><h2>Technology Exhibition Booth Planning: Graphics, Screens and Displays at DTI<\/h2><p>FIRST Indonesia\u2019s visit to DTI provides a starting point for exhibitors planning how booth graphics, screens, equipment and conversations should work together.<\/p><div class=\"story-meta\"><time datetime=\"2026-10-29T08:28:28+00:00\">October 29, 2026<\/time><span>4 min read<\/span><\/div><\/div><\/a><\/article><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-148196ec e-con-full hybrid-latest e-flex e-con e-child\" data-id=\"148196ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dddefef eyebrow elementor-widget elementor-widget-heading\" data-id=\"7dddefef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Just published<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6826a2 hybrid-latest-heading elementor-widget elementor-widget-heading\" data-id=\"7d6826a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58a36996 elementor-widget elementor-widget-shortcode\" data-id=\"58a36996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"latest-list-items\"><article class=\"latest-item\"><a href=\"https:\/\/first-indonesia.com\/en\/office-work-settings-intikom-jakarta\/\"><img decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18100906391358705-5-1-300x240.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Rows of pale desks and chairs beneath wood-toned ceiling slats in the Intikom office\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18100906391358705-5-1-300x240.jpg 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18100906391358705-5-1-1024x819.jpg 1024w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18100906391358705-5-1-768x614.jpg 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18100906391358705-5-1-15x12.jpg 15w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18100906391358705-5-1.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div><div class=\"story-tags\"><span class=\"tag interior\">Interior<\/span><\/div><h3>Office Work Settings: Planning Lessons from Intikom\u2019s Jakarta Office<\/h3><div class=\"story-meta\"><time datetime=\"2026-10-29T08:28:18+00:00\">October 29, 2026<\/time><span>3 min<\/span><\/div><\/div><\/a><\/article><article class=\"latest-item\"><a href=\"https:\/\/first-indonesia.com\/en\/restaurant-interior-branding-salmon-noodle-surabaya\/\"><img decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-300x240.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Salmon Noodle dining area with booth seating, round wall art and layered white ceiling forms.\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-300x240.jpg 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-1024x819.jpg 1024w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-768x614.jpg 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-1536x1229.jpg 1536w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-2048x1638.jpg 2048w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/10\/instagram-18459054031191311-1-2-15x12.jpg 15w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div><div class=\"story-tags\"><span class=\"tag interior\">Interior<\/span><\/div><h3>Restaurant Interior Branding: Connecting the Details at Salmon Noodle<\/h3><div class=\"story-meta\"><time datetime=\"2026-10-29T08:26:34+00:00\">October 29, 2026<\/time><span>4 min<\/span><\/div><\/div><\/a><\/article><article class=\"latest-item\"><a href=\"https:\/\/first-indonesia.com\/en\/playground-technology-trends-wctie-2026\/\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A04-wctie-featured-300x169.webp\" class=\"attachment-medium size-medium wp-post-image\" alt=\"WCTIE 2026 exhibition hall featuring playground and entertainment technology\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A04-wctie-featured-300x169.webp 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A04-wctie-featured-1024x576.webp 1024w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A04-wctie-featured-768x432.webp 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A04-wctie-featured-18x10.webp 18w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A04-wctie-featured.webp 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><div><div class=\"story-tags\"><span class=\"tag interior\">Interior<\/span><\/div><h3>What FIRST Indonesia Learned About Playground Technology at WCTIE 2026<\/h3><div class=\"story-meta\"><time datetime=\"2026-09-29T09:42:46+00:00\">September 29, 2026<\/time><span>4 min<\/span><\/div><\/div><\/a><\/article><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-19cd5289 e-con-full hybrid-journal e-flex e-con e-child\" data-id=\"19cd5289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4ab9fba6 e-con-full section-heading e-flex e-con e-child\" data-id=\"4ab9fba6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ba2965 section-index elementor-widget elementor-widget-heading\" data-id=\"17ba2965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The journal \u00b7 01<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22a91906 e-con-full e-flex e-con e-child\" data-id=\"22a91906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6af32a2f eyebrow elementor-widget elementor-widget-heading\" data-id=\"6af32a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">From FIRST<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef41eeb hybrid-section-title elementor-widget elementor-widget-heading\" data-id=\"6ef41eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our stories, <span>born from experience.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7109fddc elementor-widget elementor-widget-shortcode\" data-id=\"7109fddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"story-grid\"><article class=\"story-card post-1245 post type-post status-publish format-standard has-post-thumbnail hentry category-life-at-first\">\n\t<a href=\"https:\/\/first-indonesia.com\/en\/sportyfirst-2026-badminton-employee-engagement\/\">\n\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"FIRST Indonesia team at the SportyFirst 2026 badminton event\" loading=\"lazy\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured-1024x576.webp 1024w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured-300x169.webp 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured-768x432.webp 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured-1536x864.webp 1536w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured-18x10.webp 18w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A03-sportyfirst-featured.webp 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/figure>\n\t\t<div class=\"story-card-copy\">\n\t\t\t<div class=\"story-tags\"><span class=\"tag life\">Life At First<\/span><\/div>\t\t\t<h3>SportyFirst 2026 Brings the FIRST Indonesia Team Together Through Badminton<\/h3>\n\t\t\t<p>SportyFirst 2026 brought the FIRST Indonesia team together through badminton, teamwork and an active Independence Day celebration in Jakarta.<\/p>\n\t\t\t<div class=\"story-meta\"><time datetime=\"2026-09-29T09:42:46+00:00\">September 29, 2026<\/time><span>3 min read<\/span><\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n<article class=\"story-card post-1242 post type-post status-publish format-standard has-post-thumbnail hentry category-life-at-first\">\n\t<a href=\"https:\/\/first-indonesia.com\/en\/first-solution-indonesia-10th-anniversary\/\">\n\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"FIRST Solution Indonesia employees and partners at the 10th anniversary celebration\" loading=\"lazy\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured-1024x576.webp 1024w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured-300x169.webp 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured-768x432.webp 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured-1536x864.webp 1536w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured-18x10.webp 18w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A02-tenth-anniversary-featured.webp 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/figure>\n\t\t<div class=\"story-card-copy\">\n\t\t\t<div class=\"story-tags\"><span class=\"tag life\">Life At First<\/span><\/div>\t\t\t<h3>FIRST Solution Indonesia Marks 10 Years of Collaboration and Growth<\/h3>\n\t\t\t<p>FIRST Solution Indonesia marked its 10th anniversary by recognising the employees, leaders and partners who shaped a decade of collaboration.<\/p>\n\t\t\t<div class=\"story-meta\"><time datetime=\"2026-09-29T09:42:46+00:00\">September 29, 2026<\/time><span>3 min read<\/span><\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n<article class=\"story-card post-1239 post type-post status-publish format-standard has-post-thumbnail hentry category-life-at-first\">\n\t<a href=\"https:\/\/first-indonesia.com\/en\/first-indonesia-employee-training-development\/\">\n\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A01-employee-training-featured.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"FIRST Indonesia employees participating in a HoRenSo training session\" loading=\"lazy\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A01-employee-training-featured.webp 960w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A01-employee-training-featured-300x169.webp 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A01-employee-training-featured-768x432.webp 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/A01-employee-training-featured-18x10.webp 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/figure>\n\t\t<div class=\"story-card-copy\">\n\t\t\t<div class=\"story-tags\"><span class=\"tag life\">Life At First<\/span><\/div>\t\t\t<h3>How FIRST Indonesia Builds Stronger Teams Through Professional Training<\/h3>\n\t\t\t<p>See how FIRST Indonesia strengthened problem solving, HoRenSo communication and intercultural collaboration through its 2026 employee training program.<\/p>\n\t\t\t<div class=\"story-meta\"><time datetime=\"2026-09-29T09:42:46+00:00\">September 29, 2026<\/time><span>3 min read<\/span><\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n<article class=\"story-card post-1164 post type-post status-publish format-standard has-post-thumbnail hentry category-ip-business\">\n\t<a href=\"https:\/\/first-indonesia.com\/en\/ip-collaboration-indonesia-licensing-activation-merchandising\/\">\n\t\t<figure>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/first-a04-character-attractions-merchandise-guangzhou-expo-1024x576.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"Character-themed attractions and merchandise at a Guangzhou entertainment industry expo\" loading=\"lazy\" srcset=\"https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/first-a04-character-attractions-merchandise-guangzhou-expo-1024x576.webp 1024w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/first-a04-character-attractions-merchandise-guangzhou-expo-300x169.webp 300w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/first-a04-character-attractions-merchandise-guangzhou-expo-768x432.webp 768w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/first-a04-character-attractions-merchandise-guangzhou-expo-18x10.webp 18w, https:\/\/first-indonesia.com\/wp-content\/uploads\/2026\/09\/first-a04-character-attractions-merchandise-guangzhou-expo.webp 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t<\/figure>\n\t\t<div class=\"story-card-copy\">\n\t\t\t<div class=\"story-tags\"><span class=\"tag ip\">IP Business<\/span><\/div>\t\t\t<h3>IP Collaboration in Indonesia: What Brands Should Prepare for Licensing, Activation &#038; Merchandising<\/h3>\n\t\t\t<p>Prepare for IP collaboration in Indonesia with clear partner roles, approved brand assets, activation requirements and merchandising review checkpoints.<\/p>\n\t\t\t<div class=\"story-meta\"><time datetime=\"2026-09-15T14:21:18+00:00\">September 15, 2026<\/time><span>6 min read<\/span><\/div>\n\t\t<\/div>\n\t<\/a>\n<\/article>\n<\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741556b7 load-more elementor-widget elementor-widget-button\" data-id=\"741556b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/all-stories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all stories \u2197\ufe0e<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-33281033 e-con-full news-cta e-flex e-con e-child\" data-id=\"33281033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c0c21 section-index elementor-widget elementor-widget-heading\" data-id=\"a4c0c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Stay curious \u00b7 02<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cd82c57 e-con-full e-flex e-con e-child\" data-id=\"7cd82c57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bda83a0 eyebrow eyebrow-light elementor-widget elementor-widget-heading\" data-id=\"1bda83a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">FIRST perspectives<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-371b2dd5 hybrid-cta-title elementor-widget elementor-widget-heading\" data-id=\"371b2dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See what we are <span>making possible.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54297251 hybrid-cta-copy elementor-widget elementor-widget-text-editor\" data-id=\"54297251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Explore the services behind the stories\u2014from interior environments and exhibitions to connected technology and IP business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3777ce7c button-light elementor-widget elementor-widget-button\" data-id=\"3777ce7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore our services<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>News &amp; insights FIRST TODAY. Ideas, work, and perspectives from FIRST. Ideas, project stories, and practical perspectives from the people creating spaces, systems, exhibitions, and intellectual property across Indonesia. Just published Latest stories The journal \u00b7 01 From FIRST Our stories, born from experience. View all stories \u2197\ufe0e Stay curious \u00b7 02 FIRST perspectives See [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1186","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News &amp; Insights | FIRST Indonesia<\/title>\n<meta name=\"description\" content=\"Read FIRST Indonesia news, project stories, and practical insights on interior design, IT solutions, exhibitions, and intellectual property.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/first-indonesia.com\/en\/news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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