{"id":145,"date":"2026-01-12T15:17:08","date_gmt":"2026-01-12T15:17:08","guid":{"rendered":"https:\/\/dummydomain.my.id\/?page_id=145"},"modified":"2026-09-07T08:34:58","modified_gmt":"2026-09-07T08:34:58","slug":"intellectual-property","status":"publish","type":"page","link":"https:\/\/first-indonesia.com\/en\/intellectual-property\/","title":{"rendered":"Intellectual Property"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"145\" class=\"elementor elementor-145\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-5fbfd0ff e-con-full fsi-page-host e-flex e-con e-parent\" data-id=\"5fbfd0ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d18789d e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"4d18789d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce84130 elementor-widget elementor-widget-html\" data-id=\"4ce84130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"hero\" id=\"top\">\n      <div class=\"hero-copy reveal\">\n        <p class=\"eyebrow\">Intellectual property &amp; marketing \u00b7 Indonesia<\/p>\n        <h1>Create memorable experiences through <span class=\"heading-accent\">intellectual property.<\/span><\/h1>\n        <p class=\"hero-summary\">FIRST brings licensed ideas into the physical world through IP coordination, thematic environments, brand activations, pop-up stores, and merchandise development.<\/p>\n        <div class=\"hero-actions\"><a class=\"button\" href=\"#contact\">Plan an IP collaboration<\/a><a class=\"text-link\" href=\"#services\">Explore services <span aria-hidden=\"true\">\u2193<\/span><\/a><\/div>\n      <\/div>\n      <figure class=\"hero-visual reveal reveal-delay\">\n        <img fetchpriority=\"high\" decoding=\"async\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/manekineko.png\" width=\"1086\" height=\"1448\" alt=\"Fio character artwork representing licensed intellectual property development\">\n        <figcaption><span>01<\/span> From a protected idea to a market-ready physical experience.<\/figcaption>\n      <\/figure>\n      <dl class=\"hero-proof\" aria-label=\"Service highlights\"><div><dt>Rights<\/dt><dd>Coordinated<\/dd><\/div><div><dt>Experience<\/dt><dd>Integrated<\/dd><\/div><div><dt>Delivery<\/dt><dd>End to end<\/dd><\/div><\/dl>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e3a164 e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"12e3a164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640477c4 elementor-widget elementor-widget-html\" data-id=\"640477c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section services\" id=\"services\" aria-labelledby=\"services-title\">\n      <header class=\"section-heading services-heading\"><div class=\"section-index\">What we deliver \u00b7 01<\/div><div><p class=\"eyebrow\">IP &amp; marketing services<\/p><h2 id=\"services-title\">One idea. <span class=\"heading-accent\">Four ways<\/span> to bring it to market.<\/h2><\/div><figure class=\"services-heading-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"services-heading-visual\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/golf_balls.png\" width=\"1536\" height=\"1024\" loading=\"lazy\" alt=\"FIRST 10th anniversary branded golf balls\"><figcaption>Example of an IP-based promotional product.<\/figcaption><\/figure><\/header>\n      <div class=\"service-list\">\n        <article class=\"service-row scroll-reveal\"><span>01<\/span><h3>Thematic spatial design &amp; installation<\/h3><p>We design and build themed environments that bring concepts into physical spaces and connect people with your business.<\/p><ul><li>Mall and venue activations<\/li><li>Seasonal displays<\/li><li>Design, construction &amp; execution<\/li><\/ul><\/article>\n        <article class=\"service-row scroll-reveal\"><span>02<\/span><h3>Strategic brand activations &amp; pop-up stores<\/h3><p>We translate campaign strategy into visitor-focused activations designed to attract attention, encourage engagement, and support clear business goals.<\/p><ul><li>Campaign experiences<\/li><li>Pop-up store delivery<\/li><li>On-site activation support<\/li><\/ul><\/article>\n        <article class=\"service-row scroll-reveal\"><span>03<\/span><h3>IP licensing &amp; development<\/h3><p>We coordinate the legal and creative aspects of IP collaboration, aligning licensing requirements and rights distribution with practical market needs.<\/p><ul><li>Licensing coordination<\/li><li>Rights distribution<\/li><li>Guideline alignment<\/li><\/ul><\/article>\n        <article class=\"service-row scroll-reveal\"><span>04<\/span><h3>Merchandising &amp; product development<\/h3><p>We develop IP-based merchandise from initial design through manufacturing, with structured production management and international sourcing.<\/p><ul><li>Product and graphic design<\/li><li>Production management<\/li><li>Quality and delivery coordination<\/li><\/ul><\/article>\n      <\/div>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ede6909 e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"3ede6909\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae2e0ba elementor-widget elementor-widget-html\" data-id=\"7ae2e0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section section-dark integrated\" id=\"integrated\" aria-labelledby=\"integrated-title\">\n      <header class=\"section-heading\"><div class=\"section-index\">Integrated solution \u00b7 02<\/div><div><p class=\"eyebrow eyebrow-light\">One connected campaign<\/p><h2 id=\"integrated-title\">From licensed property to <span class=\"heading-accent\">market value.<\/span><\/h2><p class=\"section-intro\">An IP collaboration can connect the rights framework, campaign idea, physical installation, audience activation, and merchandise under one coordinated direction.<\/p><\/div><\/header>\n      <div class=\"integration-layout scroll-reveal\">\n        <figure><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/integrated-ip-solution.png\" width=\"1024\" height=\"586\" loading=\"lazy\" alt=\"Integrated intellectual property and marketing solution diagram connecting licensing, activation, spatial design, and merchandising\"><figcaption>Integrated IP &amp; marketing solution \u00b7 conceptual application<\/figcaption><\/figure>\n        <ol class=\"integration-flow\">\n          <li><span>01<\/span><div><h3>Rights &amp; guidelines<\/h3><p>Define the permitted use, approval route, and creative boundaries.<\/p><\/div><\/li>\n          <li><span>02<\/span><div><h3>Campaign &amp; experience<\/h3><p>Shape a clear visitor journey and business objective.<\/p><\/div><\/li>\n          <li><span>03<\/span><div><h3>Space &amp; products<\/h3><p>Carry one IP direction across environments and merchandise.<\/p><\/div><\/li>\n          <li><span>04<\/span><div><h3>Production &amp; delivery<\/h3><p>Coordinate fabrication, sourcing, installation, and handover.<\/p><\/div><\/li>\n        <\/ol>\n      <\/div>\n      <p class=\"rights-note\">All intellectual property assets are managed under applicable licensing agreements. Certain visual materials may not be publicly displayed due to contractual and copyright obligations.<\/p>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7fe706 e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"2c7fe706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-443549d0 elementor-widget elementor-widget-html\" data-id=\"443549d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section applications\" aria-labelledby=\"applications-title\">\n      <header class=\"section-heading applications-heading\"><div class=\"section-index\">Possible outputs \u00b7 03<\/div><div><p class=\"eyebrow\">Designed as one system<\/p><h2 id=\"applications-title\">An IP can live across <span class=\"heading-accent\">space, campaign, and product.<\/span><\/h2><\/div><figure class=\"applications-heading-figure scroll-reveal\"><img loading=\"lazy\" decoding=\"async\" class=\"applications-heading-visual\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/fio_waifu_keychain.png\" width=\"1254\" height=\"1254\" loading=\"lazy\" alt=\"Fio character keychain as an example of IP-based merchandise\"><figcaption>Example of an IP-based product.<\/figcaption><\/figure><\/header>\n      <div class=\"application-grid\">\n        <article class=\"application-card scroll-reveal\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/thematic-installation.png\" width=\"683\" height=\"1024\" loading=\"lazy\" alt=\"Concept sketch for a thematic seasonal spatial installation\"><\/figure><div><span>01 \u00b7 Spatial<\/span><h3>Thematic environments<\/h3><p>Build an immersive setting that gives the IP a physical presence and guides the visitor experience.<\/p><\/div><\/article>\n        <article class=\"application-card scroll-reveal\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/brand-activation.png\" width=\"683\" height=\"1024\" loading=\"lazy\" alt=\"Concept sketch for an intellectual property brand activation booth\"><\/figure><div><span>02 \u00b7 Activation<\/span><h3>Campaign touchpoints<\/h3><p>Create a recognizable destination for pop-ups, launches, mall activations, and audience engagement.<\/p><\/div><\/article>\n        <article class=\"application-card scroll-reveal\"><figure><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/first-indonesia-child\/assets\/intellectual-properties\/merchandise-development.png\" width=\"683\" height=\"1024\" loading=\"lazy\" alt=\"Concept sketches for intellectual property merchandise and product packaging\"><\/figure><div><span>03 \u00b7 Product<\/span><h3>Merchandise systems<\/h3><p>Apply the IP consistently to wearables, tableware, stationery, utility products, and packaging.<\/p><\/div><\/article>\n      <\/div>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5190c543 e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"5190c543\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d50140 elementor-widget elementor-widget-html\" data-id=\"77d50140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section process\" id=\"process\" aria-labelledby=\"process-title\">\n      <header class=\"section-heading\"><div class=\"section-index\">How we work \u00b7 04<\/div><div><p class=\"eyebrow\">Clear from rights to rollout<\/p><h2 id=\"process-title\">A practical path from <span class=\"heading-accent\">approval to experience.<\/span><\/h2><\/div><\/header>\n      <ol class=\"process-grid\">\n        <li><span>01<\/span><h3>Align<\/h3><p>Clarify objectives, audience, IP ownership, usage scope, approvals, budget, venue, and timeline.<\/p><\/li>\n        <li><span>02<\/span><h3>Develop<\/h3><p>Translate the IP and campaign strategy into a spatial, activation, and product concept.<\/p><\/li>\n        <li><span>03<\/span><h3>Produce<\/h3><p>Coordinate detailed design, sourcing, fabrication, manufacturing, quality control, and approvals.<\/p><\/li>\n        <li><span>04<\/span><h3>Activate<\/h3><p>Install, launch, manage delivery, and hand over the approved experience and products.<\/p><\/li>\n      <\/ol>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cade6c6 e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"3cade6c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5338b333 elementor-widget elementor-widget-html\" data-id=\"5338b333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"section faq\" id=\"faq\" aria-labelledby=\"faq-title\">\n      <header class=\"section-heading\"><div class=\"section-index\">Common questions \u00b7 05<\/div><div><p class=\"eyebrow\">Before we collaborate<\/p><h2 id=\"faq-title\">What clients usually want to know.<\/h2><\/div><\/header>\n      <div class=\"faq-list\">\n        <details><summary><span>01<\/span>What intellectual property and marketing services does FIRST provide?<\/summary><p>FIRST provides thematic spatial design and installation, strategic brand activations and pop-up stores, IP licensing coordination and development, and IP-based merchandise and product development.<\/p><\/details>\n        <details><summary><span>02<\/span>Can FIRST coordinate a licensed brand or IP collaboration?<\/summary><p>Yes. We coordinate the legal and creative aspects of an IP collaboration, including licensing coordination, rights distribution, brand guidelines, concept development, and market execution.<\/p><\/details>\n        <details><summary><span>03<\/span>Can one project include an activation, spatial installation, and merchandise?<\/summary><p>Yes. These services can be planned as one integrated campaign so the environment, visitor experience, and merchandise support the same brand and business objectives.<\/p><\/details>\n        <details><summary><span>04<\/span>How are intellectual property assets and approvals handled?<\/summary><p>IP assets are managed under the applicable licensing agreements. Concepts, visual use, production, and public display remain subject to owner guidelines, approval requirements, copyright, and contractual obligations.<\/p><\/details>\n      <\/div>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ada38e5 e-con-full fsi-section-host e-flex e-con e-child\" data-id=\"7ada38e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-132a392 elementor-widget elementor-widget-html\" data-id=\"132a392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"contact\" id=\"contact\" aria-labelledby=\"contact-title\">\n      <p class=\"eyebrow eyebrow-light\">Start with the property and objective<\/p>\n      <h2 id=\"contact-title\">Ready to turn an IP into a <span class=\"heading-accent\">physical experience?<\/span><\/h2>\n      <p>Tell us about the property, rights status, intended audience, location, timeline, and the result you want to create. We\u2019ll help define the most practical next step.<\/p>\n      <div class=\"contact-actions\"><a class=\"button button-light\" href=\"mailto:business@pt-fsi.com?subject=IP%20collaboration%20consultation\">Discuss a collaboration<\/a><a class=\"contact-link\" href=\"https:\/\/wa.me\/6287882792960\">WhatsApp +62 878 8279 2960 <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\n    <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Intellectual property &amp; marketing \u00b7 Indonesia Create memorable experiences through intellectual property. FIRST brings licensed ideas into the physical world through IP coordination, thematic environments, brand activations, pop-up stores, and merchandise development. Plan an IP collaborationExplore services \u2193 01 From a protected idea to a market-ready physical experience. Rights Coordinated Experience Integrated Delivery End to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-145","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/pages\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":37,"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/pages\/145\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/pages\/145\/revisions\/1122"}],"wp:attachment":[{"href":"https:\/\/first-indonesia.com\/en\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}