Thematic spatial design & installation
We design and build themed environments that bring concepts into physical spaces and connect people with your business.
- Mall and venue activations
- Seasonal displays
- Design, construction & execution
Intellectual property & marketing · Indonesia
Create memorable experiences through intellectual property.
FIRST brings licensed ideas into the physical world through IP coordination, thematic environments, brand activations, pop-up stores, and merchandise development.
- Rights
- Coordinated
- Experience
- Integrated
- Delivery
- End to end
What we deliver · 01
IP & marketing services
One idea. Four ways to bring it to market.
Strategic brand activations & pop-up stores
We translate campaign strategy into visitor-focused activations designed to attract attention, encourage engagement, and support clear business goals.
- Campaign experiences
- Pop-up store delivery
- On-site activation support
IP licensing & development
We coordinate the legal and creative aspects of IP collaboration, aligning licensing requirements and rights distribution with practical market needs.
- Licensing coordination
- Rights distribution
- Guideline alignment
Merchandising & product development
We develop IP-based merchandise from initial design through manufacturing, with structured production management and international sourcing.
- Product and graphic design
- Production management
- Quality and delivery coordination
Integrated solution · 02
One connected campaign
From licensed property to market value.
An IP collaboration can connect the rights framework, campaign idea, physical installation, audience activation, and merchandise under one coordinated direction.
- 01
Rights & guidelines
Define the permitted use, approval route, and creative boundaries.
- 02
Campaign & experience
Shape a clear visitor journey and business objective.
- 03
Space & products
Carry one IP direction across environments and merchandise.
- 04
Production & delivery
Coordinate fabrication, sourcing, installation, and handover.
All intellectual property assets are managed under applicable licensing agreements. Certain visual materials may not be publicly displayed due to contractual and copyright obligations.
Possible outputs · 03
Designed as one system
An IP can live across space, campaign, and product.
01 · Spatial
Thematic environments
Build an immersive setting that gives the IP a physical presence and guides the visitor experience.
02 · Activation
Campaign touchpoints
Create a recognizable destination for pop-ups, launches, mall activations, and audience engagement.
03 · Product
Merchandise systems
Apply the IP consistently to wearables, tableware, stationery, utility products, and packaging.
How we work · 04
Clear from rights to rollout
A practical path from approval to experience.
- 01
Align
Clarify objectives, audience, IP ownership, usage scope, approvals, budget, venue, and timeline.
- 02
Develop
Translate the IP and campaign strategy into a spatial, activation, and product concept.
- 03
Produce
Coordinate detailed design, sourcing, fabrication, manufacturing, quality control, and approvals.
- 04
Activate
Install, launch, manage delivery, and hand over the approved experience and products.
Common questions · 05
Before we collaborate
What clients usually want to know.
01What intellectual property and marketing services does FIRST provide?
FIRST provides thematic spatial design and installation, strategic brand activations and pop-up stores, IP licensing coordination and development, and IP-based merchandise and product development.
02Can FIRST coordinate a licensed brand or IP collaboration?
Yes. We coordinate the legal and creative aspects of an IP collaboration, including licensing coordination, rights distribution, brand guidelines, concept development, and market execution.
03Can one project include an activation, spatial installation, and merchandise?
Yes. These services can be planned as one integrated campaign so the environment, visitor experience, and merchandise support the same brand and business objectives.
04How are intellectual property assets and approvals handled?
IP assets are managed under the applicable licensing agreements. Concepts, visual use, production, and public display remain subject to owner guidelines, approval requirements, copyright, and contractual obligations.
Start with the property and objective
Ready to turn an IP into a physical experience?
Tell us about the property, rights status, intended audience, location, timeline, and the result you want to create. We’ll help define the most practical next step.